The major holiday selling dates will be here in no time! Is your online store set up and running? Now is a good time to begin promotions for any of these holidays! Get on board with #eCommerce2016 !
Thanksgiving, November 24
After a backlash over splitting families up…from both workers and shoppers going to the mall, businesses all over America are opting to close on Thanksgiving Day itself. If you’ve followed us for some time, you know that our #SaveTurkeyDay initiative encourages businesses to sell online so people can stay together at home during this holiday centered on the American family.
Black Friday, November 25
It’s called Black Friday because the mega-sales on this retailing event would frequently be the point at which many businesses would earn enough revenues to turn a profit for the year. But cutthroat crowds lining up for days have also kept many shoppers away, so online sellers can use this as an opportunity to promote the benefits of internet purchases.
Small Business Saturday, November 26
Since 2010, American Express has sponsored this event, supporting and encouraging patronage of local businesses. Small Business Saturday was specifically created in response to Black Friday and Cyber Monday being dominated by large, national retailers. As a small business, you can leverage your community promotions with sales online. Make sure you go to www.shopsmall.com to register and create custom marketing materials and order your Shop Small Kit. For examples, you can even search #ShopSmall on this blog.
Cyber Monday, November 28
While Black Friday brick and mortar sales are usually complemented with online sales, Cyber Monday is all about the internet. And as we have always maintained, your website is your Great Equalizer, giving your business the ability to sell head to head with ANY business. And since your online store is easy to update, you can easily put together Flash Sales and other special Cyber Monday promotions! Or you can simply use Cyber Monday to extend the specials you started on Thanksgiving!
Hanukkah, December 24-January 1
Hanukkah is also known as The Festival of Lights, lasting eight nights. The tradition of eight nights of gift-giving is relatively recent and primarily practiced in America. The specifics regarding what gifts are given and the allocation across the eight nights often varies from family to family. With this in mind, online retailers should offer products at various price points and promotions on Hanukkah-themed items.
Christmas, December 25
Christmas time is arguably the most spectacular retailing season of the year. We’d be the first to agree that commercialism should not overshadow the true meaning of Christmas. But even Scrooge understood that holiday gift giving was an opportunity to express kindness and thoughtfulness. As an online merchant, you can extend your ability to help people find that special gift!
What’s Important For Your Business?
Did we miss any dates that are important for your online retailing? If so, let us know! We’d love to share your best holiday events on our social media (with your permission, of course)!
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