As the holidays approach, now is a good time to set up your online store. While every retail operation is unique, we wanted to make sure you consider a few key items.
This Online Selling Checklist should serve as a quick guide to what you need to prepare. We can use this information to produce a turnkey eCommerce site or if you prefer to do-it-yourself, our MyStore NOW can be ready in minutes for you to begin.
Here’s a quick overview of what you should consider:
- GET YOUR DOMAIN!
The domain land grab continues, so if you have one in mind, get it ASAP!
- Balance Budget vs. Bells & Whistles
eCommerce applications have built-in features. Modifications can eat up your development budget!
- What will you PROMOTE?
- Name brands?
- Manufacturer specials?
- Loss leaders?
- Seasonal Promos
- Thanksgiving
- Black Friday
- Cyber Monday
- Christmas
- Hanukkah
- Kwanzaa
ANY Holiday can be a PROMOTION! Look at even lesser-known holidays as opportunities!
- Photos
Good photos can result in 30% more sales!
- Product Copy
This will be your sales pitch!
- Pricing
Be profitable…but also be COMPETITIVE!
Allow Ample Time!
The 3 Ps above will take the most time & have the MOST IMPACT on your launch date! Consider phased launches of a few products at a time!
- Branding
This is more than just your logo…match the site theme to your color scheme! Just remember to watch your budget.
- Payment Processing
NEVER store credit card info!
- SSL Certificate
Important for security & TRUST!
- Hosting
Should be reliable & scalable!
- Shipping
Define your costs.
- That Legal Stu ff
Return policy, privacy, etc.
Remember: Your goal is not perfection, but PROMOTION!
Focus on the MESSAGE of your site and less on spending your development budget on fine tuning the layout.
Learn more at: http://t2d.la/ecommerce2016
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