As the holidays approach, now is a good time to set up your online store.  While every retail operation is unique, we wanted to make sure you consider a few key items.

Online Selling Checklist

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This Online Selling Checklist should serve as a quick guide to what you need to prepare.  We can use this information to produce a turnkey eCommerce site or if you prefer to do-it-yourself, our MyStore NOW can be ready in minutes for you to begin.

Here’s a quick overview of what you should consider:

  • GET YOUR DOMAIN!

The domain land grab continues, so if you have one in mind, get it ASAP!

  • Balance Budget vs. Bells & Whistles

eCommerce applications have built-in features. Modifications can eat up your development budget!

  • What will you PROMOTE?
    • Name brands?
    • Manufacturer specials?
    • Loss leaders?

 

  • Seasonal Promos
    • Thanksgiving
    • Black Friday
    • Cyber Monday
    • Christmas
    • Hanukkah
    • Kwanzaa

ANY Holiday can be a PROMOTION!  Look at even lesser-known holidays as opportunities!

  • Photos

Good photos can result in 30% more sales!

  • Product Copy

This will be your sales pitch!

  • Pricing

Be profitable…but also be COMPETITIVE!

Allow Ample Time!

The 3 Ps above will take the most time & have the MOST IMPACT on your launch date! Consider phased launches of a few products at a time!

  • Branding

This is more than just your logo…match the site theme to your color scheme!  Just remember to watch your budget.

  • Payment Processing

NEVER store credit card info!

  • SSL Certificate

Important for security & TRUST!

  • Hosting

Should be reliable & scalable!

  • Shipping

Define your costs.

  • That Legal Stuff

Return policy, privacy, etc.

Remember:  Your goal is not perfection, but PROMOTION!

Focus on the MESSAGE of your site and less on spending your development budget on fine tuning the layout.

Learn more at: http://t2d.la/ecommerce2016

 

 

 

 

Online Selling Checklist